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At the beginning of the 1940s, an exceptional young talent, son of an Italian count and a French aristocrat, conquered the Parisian fashion world : René Gruau. Befriended by up-and-coming couturiers such as Pierre Balmain, Jacques Fath, Christian Dior, and Hubert de Givenchy, he drew their models and inspired them in the creation of new designs. His virtuoso illustrations and advertising campaigns could be seen in every major magazine and journal, winning him fame the world over.
Gruau's posters and ads for Miss Dior (1947), Le Rouge Baiser (1949), Le Bas Scandale (1950), for the Lido and Moulin Rouge (from 1957), retain their cult status in France. This luxuriously illustrated book is the authoritative work on René Gruau, offering readers the fascinating biography and oeuvre of an unparalleled artistic personality.