Principles of marketing

Name: Principles of marketing
Price: 78.9 EUR
Availability: OutOfStock
Author: Philip Kotler
ISBN: 0-273-68456-6

Par : Philip Kotler, Veronica Wong, John Saunders, Gary Armstrong

Formats :

Grand Format

62,05 €

Disponible d'occasion :

Format Occasion

43,40 €

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Nombre de pages954
PrésentationBroché
Poids2.045 kg

Dimensions21,5 cm × 27,5 cm × 4,0 cm
ISBN0-273-68456-6
EAN9780273684565
Date de parution01/12/2005
ÉditeurPitman Publishing

Résumé

Classic and authoritative, Principles of marketing? Fourth European Edition remains on the cutting edge of contemporary marketing. Kotler, Wong, Saunders and Armstrong have delivered a fresh, practical, managerial approach to the subject. Top gurus in their field, the team brings to this new edition great features and content, which include : Rich topical examples and applications explain the major decisions marketing managers face, Completely revised and updated Prelude Cases, Marketing Insights and Concluding Concept cases that reflect the growing influence of e-commerce, Enhanced full colour adverts, tables and figures highlight key ideas and marketing strategies.