OFFRE LISEUSES
Une liseuse achetée = une housse offerte* jusqu'au 21 juin
Pricing Reflects Value Perception, Not Cost Calculation. Exploring Revenue Architecture and Strategic Positioning for Independent Ventures
Par :Formats :
Disponible dans votre compte client Decitre ou Furet du Nord dès validation de votre commande. Le format ePub est :
- Compatible avec une lecture sur My Vivlio (smartphone, tablette, ordinateur)
- Compatible avec une lecture sur liseuses Vivlio
- Pour les liseuses autres que Vivlio, vous devez utiliser le logiciel Adobe Digital Edition. Non compatible avec la lecture sur les liseuses Kindle, Remarkable et Sony
, qui est-ce ?Notre partenaire de plateforme de lecture numérique où vous retrouverez l'ensemble de vos ebooks gratuitement
Pour en savoir plus sur nos ebooks, consultez notre aide en ligne ici
C'est si simple ! Lisez votre ebook avec l'app Vivlio sur votre tablette, mobile ou ordinateur :
- Nombre de pages151
- FormatePub
- ISBN978-3-565-20521-9
- EAN9783565205219
- Date de parution28/01/2026
- Protection num.pas de protection
- Taille2 Mo
- Infos supplémentairesepub
- ÉditeurEmphaloz Publishing House
Résumé
This book examines the fundamental disconnect between how solopreneurs construct pricing and how markets assign value. Drawing from behavioral economics, competitive positioning theory, and independent business dynamics, it explores the mechanisms through which pricing decisions shape market perception, customer selection, and sustainable revenue trajectories.
The text reveals how conventional cost-plus pricing models systematically undermine positioning strength and profit margins in knowledge-based and service-oriented ventures.
It reframes pricing strategy as a deliberate positioning tool rather than a mathematical exercise, demonstrating how price points communicate expertise levels, service scope, and target market alignment. Through examination of revenue model selection, value articulation frameworks, and margin optimization patterns, the book constructs practical approaches for independent professionals navigating pricing decisions.
It explores the tension between competitive pressure and premium positioning, revealing how strategic pricing facilitates client qualification while supporting business sustainability. Readers navigate the mechanics of evaluating pricing structures-hourly versus project-based, retainer versus transactional, tiered versus custom-and understanding how each model influences operational flow, client relationships, and scalability potential.
The framework emphasizes alignment between revenue architecture and long-term business objectives.
It reframes pricing strategy as a deliberate positioning tool rather than a mathematical exercise, demonstrating how price points communicate expertise levels, service scope, and target market alignment. Through examination of revenue model selection, value articulation frameworks, and margin optimization patterns, the book constructs practical approaches for independent professionals navigating pricing decisions.
It explores the tension between competitive pressure and premium positioning, revealing how strategic pricing facilitates client qualification while supporting business sustainability. Readers navigate the mechanics of evaluating pricing structures-hourly versus project-based, retainer versus transactional, tiered versus custom-and understanding how each model influences operational flow, client relationships, and scalability potential.
The framework emphasizes alignment between revenue architecture and long-term business objectives.
A propos de Celeste Rowan
8,99 €
