Guerrilla Marketing, 4th Edition. Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness
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- Nombre de pages384
- FormatePub
- ISBN978-0-547-34766-0
- EAN9780547347660
- Date de parution22/05/2007
- Protection num.Adobe DRM
- Infos supplémentairesepub
- ÉditeurHarper Business
Résumé
NATIONAL BESTSELLERThe book that started the guerilla marketing revolution, expanded and completely updated for the twenty-first century. Jay Levinson's Guerrilla Marketing revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid and effective ideas, Levinson's philosophy has given birth to a new way of learning about market share and how to gain it.
In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including strategies for marketing on the internet (explaining when and precisely how to use it); tips for using new technology, such as podcasting and automated marketing; programs for targeting prospects and cultivating repeat and referral business, and management lessons in the age of telecommuting and freelance employees.
Guerrilla Marketing is the entrepreneur's marketing bible-and the book every small-business owner should have on his or her shelf.
In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including strategies for marketing on the internet (explaining when and precisely how to use it); tips for using new technology, such as podcasting and automated marketing; programs for targeting prospects and cultivating repeat and referral business, and management lessons in the age of telecommuting and freelance employees.
Guerrilla Marketing is the entrepreneur's marketing bible-and the book every small-business owner should have on his or her shelf.
NATIONAL BESTSELLERThe book that started the guerilla marketing revolution, expanded and completely updated for the twenty-first century. Jay Levinson's Guerrilla Marketing revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid and effective ideas, Levinson's philosophy has given birth to a new way of learning about market share and how to gain it.
In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including strategies for marketing on the internet (explaining when and precisely how to use it); tips for using new technology, such as podcasting and automated marketing; programs for targeting prospects and cultivating repeat and referral business, and management lessons in the age of telecommuting and freelance employees.
Guerrilla Marketing is the entrepreneur's marketing bible-and the book every small-business owner should have on his or her shelf.
In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including strategies for marketing on the internet (explaining when and precisely how to use it); tips for using new technology, such as podcasting and automated marketing; programs for targeting prospects and cultivating repeat and referral business, and management lessons in the age of telecommuting and freelance employees.
Guerrilla Marketing is the entrepreneur's marketing bible-and the book every small-business owner should have on his or her shelf.
