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Guerrilla Advertising - E-book - ePub
Edition en anglais
Résumé
In detailed chapters that cover everything from developing an advertising strategy to designing effective ads and copy, Levinson delivers no-nonsense advice on how to maximize advertising effectiveness. Guerrilla Advertising tells readers how to focus their audience, stay within budgets, polish layout and copy, and adapt tactics to appropriate media.
Caractéristiques
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Date de parution08/06/1994
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Editeur
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ISBN0-547-34775-8
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EAN9780547347752
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FormatePub
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Nb. de pages304 pages
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Caractéristiques du format ePub
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Pages304
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Protection num.Contenu protégé
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À propos de l'auteur
Biographie de Jay Conrad Levinson
Jay Conrad Levinson is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president and creative director at J. Walter Thompson Advertising and Leo Burnett Advertising, he is the chairman of Guerrilla Marketing International, a consulting firm serving large and small businesses worldwide.Du même auteur
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