La génération Z et le luxe - Occasion
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Luxury & Digital. The New Frontiers of Luxury
2nd edition
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- Nombre de pages222
- FormatGrand Format
- PrésentationBroché
- Poids0.474 kg
- Dimensions17,0 cm × 24,2 cm × 1,8 cm
- ISBN978-2-10-085302-1
- EAN9782100853021
- Date de parution12/07/2023
- ÉditeurDunod
- TraducteurSasha Panter
- PréfacierNicolas Hiéronimus
- PréfacierMehdi Daoudi
Résumé
No doubt the digital disruption enforced by the pandemic - with its closed shops and empty streets - will be remembered as an unprecedented turning point for luxury brands. Farewell to the brick-and-mortar model, long live Web3 and its new territories : IA, Metaverse, NFTs and blockchains ! The moment was exhilarating, the rebound and resilience of the market spectacular. Luxury brands set sail in pursuit of their exiled online customers and got the lead out.
This meta-luxury ambition has a lot to offer, new practices and ideas are emerging every day and the touch points are multiplying, creating a wealth of opportunities. This Luxury 3. 0 advocates for a more personalised, fluid, intuitive but also engaged, sustainable and transparent customer experience. These demands are the new performance indicators for luxury brands. Published in English for the first time, Luxe & Digital brings together the views and expertise of the largest panel of digital and luxury giants ever assembled to date.
Their objective is twofold : to guide you through the new digital frontiers, and to invite the luxury sector to be resilient in the face of today's and tomorrow's digital transformations.
This meta-luxury ambition has a lot to offer, new practices and ideas are emerging every day and the touch points are multiplying, creating a wealth of opportunities. This Luxury 3. 0 advocates for a more personalised, fluid, intuitive but also engaged, sustainable and transparent customer experience. These demands are the new performance indicators for luxury brands. Published in English for the first time, Luxe & Digital brings together the views and expertise of the largest panel of digital and luxury giants ever assembled to date.
Their objective is twofold : to guide you through the new digital frontiers, and to invite the luxury sector to be resilient in the face of today's and tomorrow's digital transformations.
A propos de Eric Briones