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Summary: The Fall of Advertising and the Rise of PR. Review and Analysis of the Ries' Book
Publishing Businessnews
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Summary: What Were They Thinking?. Review and Analysis of McMath and Forbes' Book
Publishing Businessnews
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Summary: Guerrilla Marketing Excellence. Review and Analysis of Levinson's Book
Publishing Businessnews
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Summary: Marketing 3.0. Review and Analysis of Kotler, Kartajaya and Setiawan's Book
Publishing Businessnews
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Summary: The New Rules of Marketing & PR. Review and Analysis of Meerman Scott's Book
Publishing Businessnews
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Summary: The End of Marketing as We Know It. Review and Analysis of Zyman's Book
Publishing Businessnews
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