A New Brand World - Review & Analysis of Bedbury's Book - Poche

The must-read summary of Scott Bedbury's book : "A New Brand World : 8 Principles for Achieving Brand Leadership in the 21st Century". This complete summary of the ideas from Scott Bedbury's book " A New Brand World" shows that a strong set of brand values can be a company's most important asset. In their book, the authors outline eight principles for creating a solid 21st century brand, giving useful and well-known industry examples to highlight the main points.
An impressive amount of information has been condensed into this neat and digestible format, making it a great guide for anyone looking to build a memorable brand for the 21st century, whether you are building on existing foundations or starting entirely from scratch. Added-value of this summary : - Save time - Understand key concepts - Increase your business knowledge To learn more, read "A New Brand World" and find out how to create a solid 21st century brand based on values.