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What the Machines Say About You. How To Do AI Proper, #4

Par : JH Ashton
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  • FormatePub
  • ISBN8235745032
  • EAN9798235745032
  • Date de parution12/08/2026
  • Protection num.pas de protection
  • Infos supplémentairesepub
  • ÉditeurIoakim Ioakim

Résumé

When someone hears your name, the first thing they do is look you up - and increasingly they don't Google you, they ask an AI. So what does it say? What the Machines Say About You is the plain-English guide to your reputation in the age of instant answers, online reviews and AI that will confidently tell a stranger whether you're worth their money. No spin, no dark arts - just honest, practical steps any small business or professional can take: find out what's really being said about you, fix the errors and stale facts, earn genuine reviews, handle criticism with grace, and build a reputation so solid that both people and machines describe you at your best. You can't control everything the machines say about you.
But you can give them a much better story to tell - and this book shows you exactly how.
Jonathan Hirasawa Ashton is a marketing and communications leader with a background in technology law, who has spent more than twenty years - the last fifteen in the Gulf - helping organisations understand and adopt emerging technology. He holds an LLM in Technology, Media & Telecommunications Law from Queen Mary University of London, with a dissertation on AI, ethics and intellectual property, alongside executive study at Oxford's Saïd Business School and an MA from the University of Glasgow.
He writes the Common Ground newsletter, and a growing series of plain-English guides that make new technology feel obvious rather than intimidating. Born in Britain and based in Dubai, he believes most people don't need to become experts in AI - they just need to know how to ask.