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Recommended By The Machines. How To Do AI Proper, #2

Par : JH Ashton
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  • FormatePub
  • ISBN8235485860
  • EAN9798235485860
  • Date de parution01/08/2026
  • Protection num.pas de protection
  • Infos supplémentairesepub
  • ÉditeurIoakim Ioakim

Résumé

Recommended by the MachinesHow to Get Your Business Found When People Ask AI Instead of GoogleYour customers have stopped Googling. They're asking AI - and AI is deciding who to recommend. More and more people no longer scroll through search results. They ask ChatGPT, Claude, Gemini or an AI assistant "who's the best plumber near me?", "what accounting software should a small shop use?", "recommend a wedding photographer in Leeds" - and they act on the single answer they get back.
If your business isn't the one the machine names, you may never even know you were in the running. Recommended by the Machines is a plain-English guide to the biggest shift in getting found since Google itself: Answer Engine Optimisation. It explains, without jargon, how AI actually decides who to recommend, and what you can do - starting today - to become the name it puts forward. You'll learn how to describe your business so machines understand it, build the kind of online presence and third-party mentions AI trusts, get the reviews and signals that tip its recommendations, and check what AI is currently saying about you.
Written for ordinary small-business owners and solo operators (not technical SEO experts), this is Book 2 in the AI-era series that treats you like a capable adult - clear, honest, and immediately useful. Get recommended. By the machines.
Jonathan Hirasawa Ashton is a marketing and communications leader with a background in technology law, who has spent more than twenty years - the last fifteen in the Gulf - helping organisations understand and adopt emerging technology. He holds an LLM in Technology, Media & Telecommunications Law from Queen Mary University of London, with a dissertation on AI, ethics and intellectual property, alongside executive study at Oxford's Saïd Business School and an MA from the University of Glasgow.
He writes the Common Ground newsletter, and a growing series of plain-English guides that make new technology feel obvious rather than intimidating. Born in Britain and based in Dubai, he believes most people don't need to become experts in AI - they just need to know how to ask.