OFFRE LISEUSES
Une liseuse achetée = une housse offerte* jusqu'au 21 juin
Turn One Purchase Into Many. Constructing Customer Retention, Lifetime Value Dynamics, and Sustainable Revenue Cycles in Modern Business
Par :Formats :
Disponible dans votre compte client Decitre ou Furet du Nord dès validation de votre commande. Le format ePub est :
- Compatible avec une lecture sur My Vivlio (smartphone, tablette, ordinateur)
- Compatible avec une lecture sur liseuses Vivlio
- Pour les liseuses autres que Vivlio, vous devez utiliser le logiciel Adobe Digital Edition. Non compatible avec la lecture sur les liseuses Kindle, Remarkable et Sony
, qui est-ce ?Notre partenaire de plateforme de lecture numérique où vous retrouverez l'ensemble de vos ebooks gratuitement
Pour en savoir plus sur nos ebooks, consultez notre aide en ligne ici
C'est si simple ! Lisez votre ebook avec l'app Vivlio sur votre tablette, mobile ou ordinateur :
- Nombre de pages196
- FormatePub
- ISBN978-3-565-27149-8
- EAN9783565271498
- Date de parution25/02/2026
- Protection num.pas de protection
- Taille2 Mo
- Infos supplémentairesepub
- ÉditeurEmphaloz Publishing House
Résumé
Most businesses invest their greatest resources in acquisition - and their least in what happens afterward. The first purchase is celebrated as a conversion, while the far more valuable question of what follows remains structurally unaddressed. The gap between businesses that extract a single transaction and those that cultivate compounding customer relationships is not a marketing problem - it is a design problem.
This book explores the dynamics behind customer lifetime value - examining the patterns that distinguish transactional businesses from those that construct genuine retention ecosystems.
It reframes assumptions about loyalty, repeat purchase behavior, and backend revenue architecture, revealing the underlying tensions between short-term conversion focus and the long-term relational structures that produce sustainable commercial outcomes. Rather than prescribing promotional retention tactics, this book examines how deliberate decisions around post-purchase experience, offer sequencing, value delivery continuity, and client relationship management interact to produce the conditions for compounding customer revenue.
It explores how lifetime value is constructed systematically - not through discounts or loyalty programs alone, but through the precise alignment of ongoing value delivery with evolving client needs. Drawing on observable patterns across e-commerce, service businesses, and entrepreneurial practice, this book functions as a strategic lens for entrepreneurs and business operators who understand that the most underleveraged asset in most businesses is not the next new customer - it is the one who already said yes.
It reframes assumptions about loyalty, repeat purchase behavior, and backend revenue architecture, revealing the underlying tensions between short-term conversion focus and the long-term relational structures that produce sustainable commercial outcomes. Rather than prescribing promotional retention tactics, this book examines how deliberate decisions around post-purchase experience, offer sequencing, value delivery continuity, and client relationship management interact to produce the conditions for compounding customer revenue.
It explores how lifetime value is constructed systematically - not through discounts or loyalty programs alone, but through the precise alignment of ongoing value delivery with evolving client needs. Drawing on observable patterns across e-commerce, service businesses, and entrepreneurial practice, this book functions as a strategic lens for entrepreneurs and business operators who understand that the most underleveraged asset in most businesses is not the next new customer - it is the one who already said yes.
