10,99 €
Patek Philippe Phenomenon - The Brilliant Marketing Strategies That Made Patek Philippe a Luxury Icon. Wealth and Success, #9
Par :Formats :
Disponible dans votre compte client Decitre ou Furet du Nord dès validation de votre commande. Le format ePub est :
- Compatible avec une lecture sur My Vivlio (smartphone, tablette, ordinateur)
- Compatible avec une lecture sur liseuses Vivlio
- Pour les liseuses autres que Vivlio, vous devez utiliser le logiciel Adobe Digital Edition. Non compatible avec la lecture sur les liseuses Kindle, Remarkable et Sony
, qui est-ce ?Notre partenaire de plateforme de lecture numérique où vous retrouverez l'ensemble de vos ebooks gratuitement
Pour en savoir plus sur nos ebooks, consultez notre aide en ligne ici
C'est si simple ! Lisez votre ebook avec l'app Vivlio sur votre tablette, mobile ou ordinateur :
- FormatePub
- ISBN8231014675
- EAN9798231014675
- Date de parution31/07/2025
- Protection num.pas de protection
- Infos supplémentairesepub
- ÉditeurWalzone Press
Résumé
Why Patek Philippe Became the Ultimate Business of TimeThe Art of Legacy, Scarcity, and Billionaire BrandingWhat makes Patek Philippe the most respected name in luxury-without the need for mass marketing, celebrity hype, or public visibility?This book is not just about watches. It's about one of the most successful brand strategies in modern history. Patek Philippe doesn't compete-it transcends. It doesn't sell products-it sells permanence.
While other brands fight for attention, Patek builds empires in silence. Inside, we break down how this discreet Swiss manufacture turned legacy into leverage. You'll uncover: The business model behind multi-generational ownership How extreme scarcity fuels demand-and price premiums Why Patek dominates the secondary market with minimal noise The brand's silent marketing approach: no trends, only timelessness Case studies of iconic models that became long-term investments In the world of ultra-luxury, perception is everything.
And Patek Philippe has mastered the equation: limited supply + generational symbolism = infinite value. Whether you're in luxury marketing, brand strategy, or simply fascinated by how quiet power operates-this book will teach you how Patek Philippe became not just the Holy Grail of watchmaking, but a case study in building irreplaceable value. This is the business of legacy. And no one does it better than Patek Philippe.
While other brands fight for attention, Patek builds empires in silence. Inside, we break down how this discreet Swiss manufacture turned legacy into leverage. You'll uncover: The business model behind multi-generational ownership How extreme scarcity fuels demand-and price premiums Why Patek dominates the secondary market with minimal noise The brand's silent marketing approach: no trends, only timelessness Case studies of iconic models that became long-term investments In the world of ultra-luxury, perception is everything.
And Patek Philippe has mastered the equation: limited supply + generational symbolism = infinite value. Whether you're in luxury marketing, brand strategy, or simply fascinated by how quiet power operates-this book will teach you how Patek Philippe became not just the Holy Grail of watchmaking, but a case study in building irreplaceable value. This is the business of legacy. And no one does it better than Patek Philippe.
Why Patek Philippe Became the Ultimate Business of TimeThe Art of Legacy, Scarcity, and Billionaire BrandingWhat makes Patek Philippe the most respected name in luxury-without the need for mass marketing, celebrity hype, or public visibility?This book is not just about watches. It's about one of the most successful brand strategies in modern history. Patek Philippe doesn't compete-it transcends. It doesn't sell products-it sells permanence.
While other brands fight for attention, Patek builds empires in silence. Inside, we break down how this discreet Swiss manufacture turned legacy into leverage. You'll uncover: The business model behind multi-generational ownership How extreme scarcity fuels demand-and price premiums Why Patek dominates the secondary market with minimal noise The brand's silent marketing approach: no trends, only timelessness Case studies of iconic models that became long-term investments In the world of ultra-luxury, perception is everything.
And Patek Philippe has mastered the equation: limited supply + generational symbolism = infinite value. Whether you're in luxury marketing, brand strategy, or simply fascinated by how quiet power operates-this book will teach you how Patek Philippe became not just the Holy Grail of watchmaking, but a case study in building irreplaceable value. This is the business of legacy. And no one does it better than Patek Philippe.
While other brands fight for attention, Patek builds empires in silence. Inside, we break down how this discreet Swiss manufacture turned legacy into leverage. You'll uncover: The business model behind multi-generational ownership How extreme scarcity fuels demand-and price premiums Why Patek dominates the secondary market with minimal noise The brand's silent marketing approach: no trends, only timelessness Case studies of iconic models that became long-term investments In the world of ultra-luxury, perception is everything.
And Patek Philippe has mastered the equation: limited supply + generational symbolism = infinite value. Whether you're in luxury marketing, brand strategy, or simply fascinated by how quiet power operates-this book will teach you how Patek Philippe became not just the Holy Grail of watchmaking, but a case study in building irreplaceable value. This is the business of legacy. And no one does it better than Patek Philippe.
A propos de Sarah Westwood
3,99 €