Hermes The Unwavering Monarch of the Luxury Industry. luxury brands

Par : Sarah Westwood
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  • FormatePub
  • ISBN8227021441
  • EAN9798227021441
  • Date de parution04/11/2024
  • Protection num.pas de protection
  • Infos supplémentairesepub
  • ÉditeurBig Dog Books, LLC

Résumé

Hermes is the reigning king of the luxury industry. It's the only one that has successfully maintained its status as a family business, even though top luxury conglomerates like LVMH, Kering, and Richmond have tried to acquire it. This is a brand that's not up for grabs. Naturally, I'm talking about Hermes. This book will take you through the complete history of the brand, including the stories behind all of its iconic products, how they were crafted, and the different variations available today.
How did it come to be that a workshop founded nearly 200 years ago, dedicated to making saddles and horse harnesses, is not only thriving but also a coveted item on the shopping lists of fashion-conscious people worldwide in the 21st century, when only a tiny fraction of people engage in equestrian sports? What's the story behind the brand's ability to remain in the hands of a single family for nearly 200 years? What's the secret to its enduring success? We'll also dive into the mysterious waiting list, the quotas for buying bags, and I've even put together a list of insider tips for you if you're suddenly struck by the desire to own a coveted Hermes bag.
Naturally, we'll explore the reasons behind the brand's high price tags. I have a soft spot for the stories behind family-owned brands, and there's a wealth of information to cover, so let's jump right in.
Hermes is the reigning king of the luxury industry. It's the only one that has successfully maintained its status as a family business, even though top luxury conglomerates like LVMH, Kering, and Richmond have tried to acquire it. This is a brand that's not up for grabs. Naturally, I'm talking about Hermes. This book will take you through the complete history of the brand, including the stories behind all of its iconic products, how they were crafted, and the different variations available today.
How did it come to be that a workshop founded nearly 200 years ago, dedicated to making saddles and horse harnesses, is not only thriving but also a coveted item on the shopping lists of fashion-conscious people worldwide in the 21st century, when only a tiny fraction of people engage in equestrian sports? What's the story behind the brand's ability to remain in the hands of a single family for nearly 200 years? What's the secret to its enduring success? We'll also dive into the mysterious waiting list, the quotas for buying bags, and I've even put together a list of insider tips for you if you're suddenly struck by the desire to own a coveted Hermes bag.
Naturally, we'll explore the reasons behind the brand's high price tags. I have a soft spot for the stories behind family-owned brands, and there's a wealth of information to cover, so let's jump right in.