Dernière sortie
The Ferrari Playbook
This is a two-part editionPart I - Enzo Ferrari: an epic, high-velocity narrative of the decisions, rivalries, and rituals that forged Maranello's myth. From the early Alfa years and war-room discipline to race-day ethics and the Fiorano mentality, you'll see how a singular obsession turned action-not ads-into the most effective branding on earth. Part II - The Playbook: a field manual for leaders who want Ferrari-level outcomes: price premiums, sold-out allocations, and waitlists that signal status before the engine even starts.
Learn to balance an Emotional Icon with a Revenue Workhorse, lock in non-negotiable standards, and measure brand strength by price premium percentage, residual value, organic media lift after big weekends, and waitlist length & allocation conversion-not vanity metrics. Written by a woman who speaks the hard language of power, speed, and control, THE FERRARI PLAYBOOK gives you checklists, war room maps, and a 30-day plan you can deploy on Monday morning.
If you're building a brand men line up for-not bargain over-this is your road book. How to Read This BookThis edition is structured in two parts. Part I tells Enzo Ferrari's story as a narrative foundation. Part II translates those lessons into a leader's playbook with checklists and KPIs you can use immediately.
Learn to balance an Emotional Icon with a Revenue Workhorse, lock in non-negotiable standards, and measure brand strength by price premium percentage, residual value, organic media lift after big weekends, and waitlist length & allocation conversion-not vanity metrics. Written by a woman who speaks the hard language of power, speed, and control, THE FERRARI PLAYBOOK gives you checklists, war room maps, and a 30-day plan you can deploy on Monday morning.
If you're building a brand men line up for-not bargain over-this is your road book. How to Read This BookThis edition is structured in two parts. Part I tells Enzo Ferrari's story as a narrative foundation. Part II translates those lessons into a leader's playbook with checklists and KPIs you can use immediately.
This is a two-part editionPart I - Enzo Ferrari: an epic, high-velocity narrative of the decisions, rivalries, and rituals that forged Maranello's myth. From the early Alfa years and war-room discipline to race-day ethics and the Fiorano mentality, you'll see how a singular obsession turned action-not ads-into the most effective branding on earth. Part II - The Playbook: a field manual for leaders who want Ferrari-level outcomes: price premiums, sold-out allocations, and waitlists that signal status before the engine even starts.
Learn to balance an Emotional Icon with a Revenue Workhorse, lock in non-negotiable standards, and measure brand strength by price premium percentage, residual value, organic media lift after big weekends, and waitlist length & allocation conversion-not vanity metrics. Written by a woman who speaks the hard language of power, speed, and control, THE FERRARI PLAYBOOK gives you checklists, war room maps, and a 30-day plan you can deploy on Monday morning.
If you're building a brand men line up for-not bargain over-this is your road book. How to Read This BookThis edition is structured in two parts. Part I tells Enzo Ferrari's story as a narrative foundation. Part II translates those lessons into a leader's playbook with checklists and KPIs you can use immediately.
Learn to balance an Emotional Icon with a Revenue Workhorse, lock in non-negotiable standards, and measure brand strength by price premium percentage, residual value, organic media lift after big weekends, and waitlist length & allocation conversion-not vanity metrics. Written by a woman who speaks the hard language of power, speed, and control, THE FERRARI PLAYBOOK gives you checklists, war room maps, and a 30-day plan you can deploy on Monday morning.
If you're building a brand men line up for-not bargain over-this is your road book. How to Read This BookThis edition is structured in two parts. Part I tells Enzo Ferrari's story as a narrative foundation. Part II translates those lessons into a leader's playbook with checklists and KPIs you can use immediately.
Les livres de Sarah Westwood
3,99 €