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New, updated edition 2021. Finally! A basic, introductory, easy to understand and follow instruction guide on how to implement and succeed with your online marketing. Lyn Kelley, Ph. D., Certified Professional Coach has led hundreds of marketing seminars for people who despise marketing and technology. She shares with you everything you need to know about how to get your efforts to pay off. She makes it super easy for anyone to understand and implement.
You'll be making money and getting new customers while you sleep! Specifically for service professionals and small business entrepreneurs. Here's what you'll get:What the Internet revolution means to small businessWhere to begin!Creating your online marketing planBranding and naming your businessCreating a customer data baseThe 10 biggest blunders people make in marketingLinking and networking10 tips for a compelling websiteIntegrating social mediaThe free online promotion that makes you a celebrity7 Essential rules for building a loyal customer baseSocial networking do's & don'tsHow to make your knowledge into a book, video or audioHow to capitalize on your Search Engine Optimization (seo)Key word phrases that make your website swim like a salmon to the top7 Steps to raise your Google ranking6 Effective ways to get traffic to your websiteTools to make search engines love your websitePay-Per-Click programs - how much should you pay?AdwordsHow to target your adsOnline directories that send you good referralsSubscriber deal programs, i.e., Yelp, Groupon, Amazon LocalZero cost online marketing secretsHow to create backlinksHow to exchange links with other websitesHow to create a successful affiliate programHow to create a blog, e-zine articles and/or e-newslettersHow to create a successful blog siteDramatic no-cost results from YouTubeHow to set up a shopping cart5 ways to turn your website into a sales machine10 Expert tricks of online marketing - easy, free, and do-it-yourself