Mark Carl is an English-language nonfiction author known for writing about technology, society, and global trends. His work explores how innovation, media, and economic change influence the way people live and interact in the modern world. His writing style is direct, analytical, and highly accessible, blending research-driven insights with engaging real-world examples.
Nouveauté
Losing money on every sale. How managers stopped overpaying for growth
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- Nombre de pages193
- FormatePub
- ISBN978-3-565-54574-2
- EAN9783565545742
- Date de parution08/07/2026
- Protection num.pas de protection
- Taille624 Ko
- Infos supplémentairesepub
- ÉditeurEmphaloz Publishing House
Résumé
You've built a loyal customer base, but the price of bringing them in is eating your margins. Every new sale requires more ads, more discounts, and more effort. This isn't a sales problem-it's a cost problem that's silently eroding your bottom line. This book provides a practical, data-driven approach to calculating the real cost of acquisition, including hidden expenses like onboarding, support, and churn.
You'll discover a method to segment your customer base, identify which channels produce profitable customers, and cut the ones that don't. The result is a leaner, more profitable business where your best customers are also your cheapest to acquire. Reclaim your profits by making every acquisition dollar count.
You'll discover a method to segment your customer base, identify which channels produce profitable customers, and cut the ones that don't. The result is a leaner, more profitable business where your best customers are also your cheapest to acquire. Reclaim your profits by making every acquisition dollar count.
