Naomi Clarke

One in three product launches fails because of unspoken customer needs. Founders who assume they know their market waste budget on features nobody wants and lose ground to competitors who listen. This book reveals a simple three-step framework to uncover hidden customer priorities and map the competitive landscape without expensive agencies or months of delay. Through real case studies and ready-to-use interview scripts, you'll learn to validate demand, spot competitor blind spots, and build products your market actually values.
Stop guessing. Start knowing.