Mark Carl

You've built a loyal customer base, but the price of bringing them in is eating your margins. Every new sale requires more ads, more discounts, and more effort. This isn't a sales problem-it's a cost problem that's silently eroding your bottom line. This book provides a practical, data-driven approach to calculating the real cost of acquisition, including hidden expenses like onboarding, support, and churn.
You'll discover a method to segment your customer base, identify which channels produce profitable customers, and cut the ones that don't. The result is a leaner, more profitable business where your best customers are also your cheapest to acquire. Reclaim your profits by making every acquisition dollar count.