Edson Zogbi

Creativity and innovation are skills anyone can develop through practice. This book presents a simple and practical method to help you integrate innovative behaviors into your daily life without leaving your comfort zone. With over 30 years of experience researching, teaching, and applying creativity and innovation in universities, companies, and institutions, the author shares proven techniques that will help you become more agile, confident, and effective in problem-solving and goal achievement.
Learn scientifically grounded creativity techniquesTrain your creative thinking regularly and effortlesslyApply innovation to both personal and professional settings Who is this book for? ? Students and professionals in marketing, communication, and administration  ? Educators teaching creativity and innovation courses  ? Entrepreneurs and leaders seeking to boost their creative potentialStart training your creativity today and transform your mindset to embrace innovation naturally.