The Creative Economy. How people make money from ideas (Relié)

John Howkins

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  • Allen Lane

  • Paru le : 12/06/2001
  • 1 million de livres à découvrir
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What is creativity? Simply the ability to generate something new. What is the creative economy? It is the ideas business - the means by which new ideas and inventions are marketed and sold. It consists of all creative acts in which intellectual work creates intellectual value. Just a land defined the agricultural age and capital the industrial age, intellectual property is the defining asset of the creative economy. Copyrights and patents are its currency. This economy is worth more than $1,5 trillion worldwide. Both America and Britain export more copyright than cars. John Howkins, a leading figure in communications and media, explores how we can harness these creative businesses, focusing on the fifteen fastest-growing copyright and patent industries. Howkins has interviewed some of the leading entrepreneurs and practitioners in design, nuclear physics, film and fashion, from David Puttnam and Anita Roddick to Terence Conran, Harry Kroto and Richard Rogers, who discuss the ways in which they have channelled their own creativity. Outlining his ten rules for success in the creative economy, Howkins gives wide-ranging and practical guidance on how to turn creativity into cash. He also explores the role of the World Trade Organization and looks at the implications for the global economy of recent attempts to patent genetic material and even business methods. throughout, his emphasis is on the fundamentals of the creative economy - what we as individuals want, and what we are good at.
    • The art of the patent
    • The first talent
    • The boom in intellectual property
    • The core creative industries
    • Managing creativity
    • The entertainment gene
    • Click-and-go
    • Capital of my mind
  • Date de parution : 12/06/2001
  • Editeur : Allen Lane
  • ISBN : 0-7139-9403-7
  • EAN : 9780713994032
  • Présentation : Relié
  • Nb. de pages : 264 pages
  • Poids : 0.575 Kg
  • Dimensions : 16,4 cm × 24,1 cm × 2,7 cm

Biographie de John Howkins

John Howkins has advised Time Warner, IBM, Sky TV and many other companies on strategy and business development. He has worked for more than thirty governments, including those of the UK, the USA, Japan, China, Canada, Australia and Singapore, helping to formulate policy for their creative industries. He is executive chairman of Tornado Productions Ltd, Deputy Chairman of the British Screen Advisory Council and a Governor of the London Film School.

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