The creative economy
2nd edition

Companies are hungry for people with ideas - and more and more of us want to make, buy, sell and share creative products. But how do you turn creativity into money ? In this extensively updated edition of his acclaimed book, leading expert John Howkins shows what creativity is, how it thrives and how it is changing in the digital age. His key rules for success include : - Invent yourself : be unique - Own your ideas : understand copyright and patents.
- If you can't find the right network, start it. - Learn endlessly : borrow, reinvent and recycle. - Know when to break the rules. Whether in film or fashion, software or stories, by turning ideas into assets anyone can make creativity pay.