The Business of ECommerce from Corporate Strategy to Technology

The Business of Ecommerce explains how business and technology decision-makers can conduct business over the Web by describing the relevant business issues to technologists and the technical issues to business managers. Paul May combines his experience as a consultant to blue chip companies and Internet startups to provide models for ecommerce opportunities and to explore key application areas that readers can exploit in the real world. With shrewd wit and savvy, May covers all of the relevant technologies and makes them accessible to the reader by explaining each key topic and issue. The Business of Ecommerce • is accessible and useful to both technical and nontechnical readers. • equips both business and technology decision-makers with the knowledge necessary to do electronic commerce. • describes emerging business models for electronic commerce that are applied to real-world projects. • compiles and explains the core technologies that support electronic commerce. This book is a practical tool to help businesses exploit the Internet. It is an intelligent good-read that will empower decision-makers to maximize the opportunities of ecommerce.