Promotion
-70%
No Rules Rules. Netflix and the Culture of Reinvention
Par : ,Formats :
- Nombre de pages293
- PrésentationBroché
- Poids0.394 kg
- Dimensions15,0 cm × 23,1 cm × 2,7 cm
- ISBN978-0-7535-5366-4
- EAN9780753553664
- Date de parution08/09/2020
- ÉditeurWH Allen
Résumé
These are some of the ground rules behind a unique cultural experiment, one that explains how a DVD mail-order service transformed itself, at lightning speed, into one of the most radical and successful businesses in history : a streaming superpower that rivals the likes of Disney. For anyone who creates, who leads, or who strives to innovate, the Netflix culture is something close to a holy grail.
Here, with breath-taking candour and unprecedented access, INSEAD professor Erin Meyer challenges and interrogates its CEO Reed Hastings, inviting you to step inside and experience it for yourself.
Here, with breath-taking candour and unprecedented access, INSEAD professor Erin Meyer challenges and interrogates its CEO Reed Hastings, inviting you to step inside and experience it for yourself.
These are some of the ground rules behind a unique cultural experiment, one that explains how a DVD mail-order service transformed itself, at lightning speed, into one of the most radical and successful businesses in history : a streaming superpower that rivals the likes of Disney. For anyone who creates, who leads, or who strives to innovate, the Netflix culture is something close to a holy grail.
Here, with breath-taking candour and unprecedented access, INSEAD professor Erin Meyer challenges and interrogates its CEO Reed Hastings, inviting you to step inside and experience it for yourself.
Here, with breath-taking candour and unprecedented access, INSEAD professor Erin Meyer challenges and interrogates its CEO Reed Hastings, inviting you to step inside and experience it for yourself.
