E - Commerce. Business, Technology, Society

All information technology and business professionals need a solid grasp of the changing field of E-commerce. This book provides a powerful and compelling overview from two best-selling authors and experts in the field, Kenneth Laudon and Carol Traver. A Focus on the New E-commerce: This book addresses the evolution of E-commerce, including lessons from the post-March 2000 crash of E-commerce companies. The authors look at both successful and unsuccessful E-commerce ventures, providing a framework for critical thinking about the field. Business, Technology, and Society as Central Themes: This book captures the entire scope of E-commerce by probing the business issues, technology issues, and societal issues related to all topics. Every chapter contains three "Insight on" cases that focus on each one of these issues. Real Examples and Case Studies from Real Companies: This book is filled with real examples from leading E-commerce companies. Extensive cases at the end of each chapter analyze real companies. Three shorter cases in each chapter highlight the business, technology, and society themes.