L'auteur de l'ouvrage que vous avez entre les mains est le fondateur d'Influence4You - Stéphane BOUILLET - 45 ans, HEC, 10 ans de conseil en marketing chez Capgemini Consulting, ancien directeur marketing de Mappy, DGA de 24h00. fr, fondateur de gamoniac. fr, confidentielles. com.
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Influence Marketing for CEO's
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- Nombre de pages172
- FormatGrand Format
- PrésentationBroché
- Poids0.501 kg
- Dimensions14,8 cm × 21,0 cm × 1,0 cm
- ISBN978-2-322-23844-6
- EAN9782322238446
- Date de parution06/11/2020
- CollectionBOOKS ON DEMAND
- ÉditeurBooks on Demand
Résumé
This book will reveal why influence marketing is THE type of media that has been growing the most in the last 5 years as well as how to measure the impact of your campaigns on consumers. You will be able to know if your teams and agencies are really reaching your growth targets. You will also be able to find a common language with your influence manager to respond to your challenges/targets as a CEO, managing director or marketing director.
Perhaps you are not a CEO, but you work in the influence marketing team ? This book is also for you : it will help you to improve how you measure influence and highlight your achievements and expertise, to your CEO. In short, this is a book for everyone who wants to incorporate influence marketing into their strategy and measure the true business impacts.
Perhaps you are not a CEO, but you work in the influence marketing team ? This book is also for you : it will help you to improve how you measure influence and highlight your achievements and expertise, to your CEO. In short, this is a book for everyone who wants to incorporate influence marketing into their strategy and measure the true business impacts.
A propos de Stéphane Bouillet
9,99 €
