When Feminism Rubs Shoulders with Machismo. This is not an anti-feminist or pro-macho book. It is an anti-sexist book.

In a world polarized by gender debates, When Feminism Rubs Shoulders with Machismo exposes how extreme feminism and traditional machismo are two sides of the same sexist coin-both demanding dominance, neither achieving true equality. Drawing on 2025 data from Spain, the US, UK, Ireland, and beyond, author Juan Falcon dismantles myths: wage gaps shrink to 5-7% when adjusted, women in egalitarian nations freely choose "people-oriented" careers, and media algorithms fuel endless conflict. From benevolent sexism to the hidden costs of division-higher male suicides, declining birth rates, and lonely generations-this anti-sexist manifesto calls for a third way: humanism without labels, where cooperation replaces conquest. Break the spell.
Embrace empathy. Discover why winning the gender war means ending it.