Thinking in New Boxes. A New Paradigm for Business Creativity
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- Nombre de pages352
- FormatePub
- ISBN978-0-679-64436-1
- EAN9780679644361
- Date de parution10/09/2013
- Protection num.Adobe DRM
- Taille5 Mo
- Infos supplémentairesepub
- ÉditeurRandom House
Résumé
When BIC, manufacturer of disposable ballpoint pens, wanted to grow, it looked for an idea beyond introducing new sizes and ink colors. Someone suggested lighters. LIGHTERS? With an idea that seemed crazy at first, that bright executive, instead of seeing BIC as a pen company-a business in the PEN "box"-figured out that there was growth to be found in the DISPOSABLE "box." And he was right. Now there are disposable BIC lighters, razors, even phones.
The company opened its door to a host of opportunities. IT INVENTED A NEW BOX. Your business can, too. And simply thinking "out of the box" is not the answer. True ingenuity needs structure, hard analysis, and bold brainstorming. It needs to start THINKING IN NEW BOXES -a revolutionary process for sustainable creativity from two strategic innovation experts from The Boston Consulting Group (BCG).
To make sense of the world, we all rely on assumptions, on models-on what Luc de Brabandere and Alan Iny call "boxes." If we are unaware of our boxes, they can blind us to risks and opportunities. This innovative book challenges everything you thought you knew about business creativity by breaking creativity down into five steps: . Doubt everything. Challenge your current perspectives.
The company opened its door to a host of opportunities. IT INVENTED A NEW BOX. Your business can, too. And simply thinking "out of the box" is not the answer. True ingenuity needs structure, hard analysis, and bold brainstorming. It needs to start THINKING IN NEW BOXES -a revolutionary process for sustainable creativity from two strategic innovation experts from The Boston Consulting Group (BCG).
To make sense of the world, we all rely on assumptions, on models-on what Luc de Brabandere and Alan Iny call "boxes." If we are unaware of our boxes, they can blind us to risks and opportunities. This innovative book challenges everything you thought you knew about business creativity by breaking creativity down into five steps: . Doubt everything. Challenge your current perspectives.
When BIC, manufacturer of disposable ballpoint pens, wanted to grow, it looked for an idea beyond introducing new sizes and ink colors. Someone suggested lighters. LIGHTERS? With an idea that seemed crazy at first, that bright executive, instead of seeing BIC as a pen company-a business in the PEN "box"-figured out that there was growth to be found in the DISPOSABLE "box." And he was right. Now there are disposable BIC lighters, razors, even phones.
The company opened its door to a host of opportunities. IT INVENTED A NEW BOX. Your business can, too. And simply thinking "out of the box" is not the answer. True ingenuity needs structure, hard analysis, and bold brainstorming. It needs to start THINKING IN NEW BOXES -a revolutionary process for sustainable creativity from two strategic innovation experts from The Boston Consulting Group (BCG).
To make sense of the world, we all rely on assumptions, on models-on what Luc de Brabandere and Alan Iny call "boxes." If we are unaware of our boxes, they can blind us to risks and opportunities. This innovative book challenges everything you thought you knew about business creativity by breaking creativity down into five steps: . Doubt everything. Challenge your current perspectives.
The company opened its door to a host of opportunities. IT INVENTED A NEW BOX. Your business can, too. And simply thinking "out of the box" is not the answer. True ingenuity needs structure, hard analysis, and bold brainstorming. It needs to start THINKING IN NEW BOXES -a revolutionary process for sustainable creativity from two strategic innovation experts from The Boston Consulting Group (BCG).
To make sense of the world, we all rely on assumptions, on models-on what Luc de Brabandere and Alan Iny call "boxes." If we are unaware of our boxes, they can blind us to risks and opportunities. This innovative book challenges everything you thought you knew about business creativity by breaking creativity down into five steps: . Doubt everything. Challenge your current perspectives.
A propos de Luc De Brabandere
Petite philosophie des arguments fallacieux
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