The Seven Secrets of Marketing

Marketing seems to be the subject that everyone regards himself as an expert on, and probably the most written on business subject in the world. And still businesses, from huge corporations to small start-ups, fail and disappear into oblivion. Why?  Because we still do not understand marketing. Now, for the first time, the Seven Secrets of Marketing, are described in an easily digestible way for even the layman and the novice to use and to implement as a driving factor in the success of his business, however small  He can now learn these valuable lessons from the experts in this concise book! Rome was built on Seven Hills, but in a thousand years.  A business also has seven pillars, the Seven Secrets of Marketing, and unlike Rome which was built in a thousand years, success will come readily to those who dedicate themselves to following the basic Seven Secrets of Marketing. Who should read and study this book. It is a all-in-one guide for the people responsible for managing small and medium enterprises. The company director or CEO will also find this guide extremely handy in understanding marketing and asking the right questions to his marketing department and advertising agency -  in fact it will give him insight and a good measure of control. Similarly the people involved with daily marketing duties, or novices, will gain a clear understanding of marketing and its place and function in the organization.
They will even receive valuable pointers to the correct way forward. This book can change all companies' marketing behavior forever and for profit. Never before has so much potent, powerful and practical marketing communication information been packaged in such a concise, innovative, and reader-friendly book.