The Brain Sell - When Science Meets Shopping - E-book - ePub

Edition en anglais

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Science has made the leap from the lab to come to a store near you and the effects on us are phenomenal. Corporations in hyper-competition are now using... Lire la suite
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Résumé

Science has made the leap from the lab to come to a store near you and the effects on us are phenomenal. Corporations in hyper-competition are now using the new mind sciences to analyze how and when we shop, and the hidden triggers that persuade us to consume. From bargains in the Big Apple to the bustling bazaars of Istanbul, from in-store to interactive and online to mobile, neuromarketing pioneer Dr.
David Lewis goes behind the scenes of the persuasion industry to reveal the powerful tools and techniques, technologies and psychologies seeking to stimulate us all to buy more often without us consciously realizing it.

Caractéristiques

  • Date de parution
    22/09/2013
  • Editeur
  • ISBN
    978-1-85788-942-0
  • EAN
    9781857889420
  • Format
    ePub
  • Caractéristiques du format ePub
    • Protection num.
      Contenu protégé

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À propos de l'auteur

Biographie de David Lewis

DR. DAVID LEWIS is a Chartered Psychologist and co-founder and Director of Research at independent research consultancy Mindlab International. The author of over 30 books, including The Soul of the New Consumer (also published by Nicholas Brealey Publishing) and Impulse, David has been dubbed the father of neuromarketing for his pioneering studies on analyzing brain activity for research and commercial purposes.
www.thebrainsell.co.uk

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