Simon is a Mechanical Engineer with Masters in Business Management. He has been a Consumer Insights professional throughout his career and has served Market Research biggies like KANTAR-IMRB and Nielsen before leading and managing roles at some of the renowned corporates and start-ups in BFSI, Real Estate and eCommerce segments. Meeting consumers and listening to their preferences and viewpoints helped him craft stories for Brands he has handled, which later got transformed into his passion for storytelling.
The Bitter Half : a dichotomy of Trust & Betrayal is his debut novel, which is inspired by a set of true events. He is based out of Mumbai, and is a passionate quizzer who likes to explore varieties of cuisines. He is also in absolute love with Spanish flicks and retro Bollywood numbers.
The Bitter Half : a dichotomy of Trust & Betrayal is his debut novel, which is inspired by a set of true events. He is based out of Mumbai, and is a passionate quizzer who likes to explore varieties of cuisines. He is also in absolute love with Spanish flicks and retro Bollywood numbers.
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