Summary of Mo Bunnell's The Snowball System

Please note: This is a companion version & not the original book. Sample Book Insights: #1 The Snowball System is a self-reinforcing, integrated system of strategies, tools, and tactics that work together to grow your business. It isn't just a collection of tips for dealing with clients; it's a machine for growing your business. #2 Take out a blank sheet of paper and, in a few words, write down why you want to get better at business development.
Your reason should be personal and specific. Be clear, be honest, and be honest about why you're developing this skill. #3 Make each outreach action specific, something you can accomplish in a short time and that is 100 percent under your control. If it feels more like a long-term project than a task, break it down into the next specific action. #4 You can be more effective at execution by putting your MITs on your calendar right now.
Set aside an adequate amount of time to accomplish each one, or batch them into one BD-focused session.