Summary of Joost Minnaar & Pim de Morree's Corporate Rebels

Please note: This is a companion version & not the original book. Sample Book Insights: #1 Patagonia is an American retail company founded in 1973 by mountaineer Yvon Chouinard. The company makes equipment for climbers, skiers, snowboarders, surfers, fly-fishers, and runners. #2 The work we do says a lot about the way we lead our lives. Imagine this: you're 80 years old and surrounded by your grandkids.
They ask you about the things you are most proud of. You reflect on your life, and poke about in your past. Filled with pride, you tell them about the life you lived. #3 Meaningful work is not always an option, especially when people are just trying to survive. But in the western world, this is not the case. Why do we accept that work is just about making money. #4 At Patagonia, everything is about the higher purpose.
The company's employees are passionate about outdoor life, adrenaline sports, and fitness, and they believe in what they make.