Summary of Jonathan Franklin's A Wild Idea

Please note: This is a companion version & not the original book. Sample Book Insights: #1 Doug Tompkins, the founder of The North Face, was a street salesman in San Francisco who thrived on the weave and bob of the street salesman. He loved to dress up and harangue passersby. His store was just the first of his three mighty brands that he would turn into world-renowned enterprises over the course of his life. #2 In the 1960s, North Beach was not as counterculture as the Haight-Ashbury district several miles to the west.
It was more like the staid 1950s than the revolutionary 1960s. But change was in the air, and in North Beach it took the form of tourists off the beaten path and passing revolutionary poets. #3 Doug and Yvon were the owners of The North Face, and they loved the buzz of the street level store. They had little cash for inventory or marketing, but they anticipated the rising popularity of outdoor travel and adventure. #4 The North Face store in Yosemite Valley attracted visitors and climbers alike.
It had an aura, and many people studied the product display cases as if they were visiting a museum.