Summary of Jim Collins's How The Mighty Fall

Please note: This is a companion version & not the original book. Sample Book Insights: #1 The Motorola example shows how a company can fall from greatness due to Stage 1, Hubris Born of Success. Motorola had grown from $5 billion to $27 billion in annual revenues in just a decade, but its executives felt great pride in their soon-to-be-released StarTAC cell phone. However, the StarTAC used analog technology just as wireless carriers began to demand digital. #2 The concept of hubris is defined as excessive pride that brings down a hero, or alternatively, outrageous arrogance that inflicts suffering upon the innocent.
We will encounter multiple forms of hubris in our journey through the stages of decline. #3 The climb from good to great is a process that requires sustained, cumulative effort. To remain successful in any given area of activity, you must keep pushing with as much intensity as when you first began building that flywheel. #4 If you're struggling with the tension between continuing your commitment to what made you successful and living in fear about what comes next, ask yourself two questions: Does your primary flywheel face inevitable demise within the next five to ten years due to forces outside your control.
Have you lost passion for it.