Profit Pools Change Direction. Strategy choices reveal which margins remain defensible

Competitive strategy begins where growth stories become fragile. This book frames competition as a structural question, showing why attractive revenue can still conceal weak strategic position. It examines three mechanisms that shape durable advantage: industry structure, bargaining power, and positioning discipline. Rather than treating competitors as the only threat, it maps how buyers, suppliers, substitutes, entrants, and rivalry divide economic value before execution begins. For European companies facing regulation, cross-border pressure, and mature markets, the implication is clear: strategy quality depends on seeing where profit can still be defended.