Meatball Sundae - How new marketing is transforming the business world (and how to thrive in it) - E-book - ePub

Name: Meatball Sundae
Price: 3.99 EUR
Author: Seth Godin
ISBN: 9780748129263

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Seth Godin - Meatball Sundae - How new marketing is transforming the business world (and how to thrive in it).

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How to match the right marketing approach to your product, by legendary business thinker Seth Godin. The shiny new marketing technique isn't necessarily... Lire la suite

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How to match the right marketing approach to your product, by legendary business thinker Seth Godin. The shiny new marketing technique isn't necessarily the right one to use. According to bestselling author Seth Godin, these new-fangled tactics can be like the toppings at an ice cream parlour. If you start with ice cream, adding cherries and hot fudge and whipped cream will make it taste great. But if you start with a bowl of meatballs .

Date de parution

02/02/2011
Editeur

Piatkus
ISBN

978-0-7481-2926-3
EAN

9780748129263
Format

ePub

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Biographie de Seth Godin

Seth Godin has walked this walk. He's started successful companies, taught millions of people and left his mark on our creative culture. He is the author of 19 international bestsellers translated into more than 35 languages, including Tribes, Purple Cow, Linchpin, The Dip, and This Is Marketing. He writes daily at Seths.blog, which is one of the most popular blogs in the world. He's also the founder of the altMBA and The Akimbo Workshops, online seminars that have transformed the work of thousands of people.
He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything.