Collected Musings from Bricks and Mortar to E-commerce

Par : John Shenton
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  • FormatePub
  • ISBN8201629946
  • EAN9798201629946
  • Date de parution21/05/2021
  • Protection num.pas de protection
  • Infos supplémentairesepub
  • ÉditeurJL

Résumé

Retail selling has been evolving since early man developed the barter system. We just need to adjust our thinking as regards implementation of a retail environment on a web site and the subsequent integration of a shopping cart. Online, the primary merchandising challenge is to attract visitors. To do this, e-tailers typically seek to build brand awareness through advertising. Strong brands attract customers, but to connect with them and keep them as long-term customers, on-line retailers must merchandise their products and services more effectively.
Today's customer has many choices when it comes to making a purchasing decision. The merchandise selection by itself, although important, is seldom the primary reason for the customer shopping on your web site. The challenge then is to create and maintain an inviting atmosphere that will encourage the visitor to make a purchasing decision.
John Shenton was raised in the grey dawn of postwar England, where history's echoes lingered, he set his sights on distant horizons, first answering the sea's call as a Radio Officer upon ships bound for the Persian Gulf, the Indian Ocean, and the South China seas. Yet fate's currents shift, and with hard-won degrees in hand, he turned to the workings of wire and code, traversing England, Germany, Switzerland, and Canada, each land a chapter in his ledger of experience. But beyond circuits and machines, his true craft became the study of governance, history's repeating hand, and the forces that shape nations.
Now, he takes his ease, golfing, sailing, and writing, letting the winds of thought and memory guide his pen, for the journey never truly ends, it merely finds another course. 
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