Author Mastery - The Chiropractor’s Blueprint to Writing, Publishing and Selling Life-Changing Books to Rapidly Grow Their Practice! - E-book - ePub

Welcome to the independent publishing revolution. If that sounds like a slightly dramatic opening statement, please know that it is not an exaggeration; the growth of self-publishing over the past decade has triggered nothing less than a seismic shift in the book industry. Everyone has always been capable of being an author; it was not until recently, however, that we all had the opportunity to share our talents, knowledge and words with the world.
We all have stories to share, and now we can do so freely and easily. Author Mastery will show you exactly how to do just that. In fact, we'll do more than that, I will show you how to: Effortlessly write a quality book-even if you don't believe you can write. Publish and market your book to bestseller status-even if you don't have a platform. Craft a compelling presentation-even if you're not a confident speaker.
Design and deliver a high-end, high-value in-house treatment program or online course with stunning conversion rates-even if you don't feel like you are an expert or authority in your field. I call this our 4P's Formula: The Pen, the Podium, the Practice and the Product. These four elements sit on the cover of this book, in the Author Mastery logo. It's these four elements, that when harnessed, will position you as the 'go to expert' in your field and drive a flood of new patients to your practice.
It will also launch your speaking career and pave a way for you to generate passive income through online programs that change the lives of your patients-even if they can't see you in person! Excited? You have every reason to be! Dr See Yeung Yao-a new graduate chiropractor-was excited when we worked together on a seminar which generated 176 leads of which 40 people scheduled care, most coming two times per week and paid for 12 months of care, grossing over $200, 000.00.
From one event! Top Suthayakom opened a whole new niche in sleep apnea for his practice, making him a "go to expert" in a new and emerging field. I added $2.8M to my existing practice income in the niche of arthritis over an 8-year period while almost doubling my service fee-creating massive leverage that only expert status and authority provides. It's wonderful to be a chiropractor and an author.
There's nothing else that offers such a profound and instant impact. The days where you have to contend with gatekeepers, rejection letters, editors and other forces that dictate which books do and don't get read are fast receding in the rear-view mirror. Now, you dictate the level of your own success-both an empowering and daunting notion. As a health practitioner, I know you want to make an impact in your field and that you have an important message to share with people.
The biggest problem is that because you are a health practitioner and most likely, not a professional writer, you might feel like it is an impossible task to author a book. I will help you overcome this doubt and assist you in sharing a compelling story that will help you generate new patients and have a greater impact on your existing patients. In addition to this, I will help you produce a seminar or conference to be able to take that message out into the public and deliver keynote presentations, build your platform and create content and engagement.
I want you to be able to deliver a transformational journey for your patients So, extinguish your doubts, get ready to work hard and in return, reap the results of sharing your wealth of knowledge with the world.