You Are Here. Tome 2, A new approach to signage and wayfinding

In an unfamiliar environment, signage offers one of the most straightforward touchpoints that aids navigation and reinforces a visitor's sense of place. While the main purpose of wayfinding systems is to avoid confusion when orienting within complex environments, these graphic markers can also help a brand stand out with personality as a compelling visual identity design project. In creating these systems, the challenge for signage designers is striking a delicate balance between practicality and appeal.
As a follow-up to the first edition, "you are here 2" showcases a new curation of best signage design and wayfinding projects from around the world that balance being effective and eye-catching through innovative approaches and applications. Supplemented with feature stories and expert insights, discover the work of designers who demonstrate creative thinking and empathy through functional wayfinding design.