What images really tell us. The adoption of visual rhetoric in art, graphic design and advertisement
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- Nombre de pages269
- PrésentationBroché
- FormatGrand Format
- Poids0.765 kg
- Dimensions17,3 cm × 24,7 cm × 2,0 cm
- ISBN978-84-17656-04-1
- EAN9788417656041
- Date de parution31/10/2019
- ÉditeurHoaki
Résumé
This publication analyses the meaning and construction of images, throughout history to present times, from the point of view of visual rhetoric. From advertising to graphic design, cinema and art, this book takes the reader on a journey of metaphors, metonymies, hyperboles and other rhetorical figures, which compose the visual language and the power of its meaning. By learning to identify them, and through examples of how they have been used, the reader will learn how to use and master the language of images.
This publication analyses the meaning and construction of images, throughout history to present times, from the point of view of visual rhetoric. From advertising to graphic design, cinema and art, this book takes the reader on a journey of metaphors, metonymies, hyperboles and other rhetorical figures, which compose the visual language and the power of its meaning. By learning to identify them, and through examples of how they have been used, the reader will learn how to use and master the language of images.
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