The Four. The Hidden DNA of Amazon, Apple, Facebook and Google

For all that's been written about Amazon, Apple, Facebook and Google over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. Instead of buying the myths these companies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they're almost impossible to avoid ? Why does the stock market forgive them for sins that would destroy other firms ? And as they race to become the world's first trillion-dollar company, can anyone challenge them ? Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.