Daniel Amor offers fresh insight into the significance of each new e-business technology, from Web application servers to XML, open source to Internet chat. He also previews the fast-approaching era of pervasive computing, where everyone and everything is connected-and its implications for your business. Whatever your role in planning deploying; and managing e-business solutions, The E-business (R)evolution is an unparalleled resource.
DANIEL AMOR (http://wwwebusinessrevolution.com/) is an e-business consultant for Hewlett-Packard in Germany. He is currently involved in several large e-business projects throughout Europe.
The E-Business (R)Evolution. Living And Working In An Interconnected World
Par :Formats :
- Nombre de pages636
- PrésentationBroché
- Poids0.955 kg
- Dimensions17,8 cm × 23,5 cm × 3,0 cm
- ISBN0-13-085123-X
- EAN9780130851239
- Date de parution14/02/2000
- ÉditeurPearson
Résumé
The E-business (R)evolution is a complete handbook and briefing for every entrepreneur and executive making e-business plans. Start by understanding the six phases of e-business, from "Hello, I'm Online, Too" through "One World-One Computer." Discover where you fit today-and where you should be. Build the case for e-business, including e-commerce,- then learn how to choose the right technologies, avoid the legal (and other) pitfalls of e-business; and much more.
COVERAGE INCLUDES:
- Planning for e-business: back office systems, technology choices, ISPs, and architecture
- Marketing that works: personalization, content, affiliates, localization, promotion, advertising, measurement, and more
- Building "sticky" sites: how to attract and retain customers
- Search engines, corporate portals, intelligent agents, and beyond
- Internet-based shopping, procurement, and operations technologies - and their business implications
- What you need to know about Web security
