THE DATA WEBHOUSE TOOLKIT. Building the web-enabled data warehouse (Broché)

Richard Merz, Ralph Kimball

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  • Paru le : 01/01/2000
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Receiving over 100 million hits a day, the most popular commercial Websites have an excellent opportunity to collect valuable customer data that can help create better service and improve sales. Companies can use this information to determine buying habits, provide customers with recommendations on new products, and much more. Unfortunately, many companies fail to take full advantage of this deluge of information because they lack the necessary resources to effectively analyze it. In this groundbreaking guide, data warehousing's best-selling author, Ralph Kimball, introduces readers to the Data Webhouse-the marriage of the data warehouse and the Web. If designed and deployed correctly, the Webhouse can become the linchpin of the modern, customer-focused company, providing competitive information essential to managers and strategic decision makers. In this book, Dr. Kimball explains the key elements of the Webhouse and provides detailed guidelines for designing, building, and managing the Webhouse. The results are a business better positioned to stay healthy and competitive. In this book, you'll learn methods for: • Tracking Website user actions • Determining whether a customer is about to switch to a competitor • Determining whether a particular Web ad is working • Capturing data points about customer behavior • Designing the Website to support Webhousing • Building clickstream datamarts • Designing the Webhouse user interface • Managing and scaling the Webhouse
    • Why bring the Web to the warehouse? Tracking website user actions
    • Using the clickstream to make decisions
    • Understanding the clickstream as a data source
    • Designing the website to support warehouse
    • Building clickstream data marts
    • Assembling clickstream value chains
    • Implementing the clickstream post-processor
    • Why bring the warehouse to the Web? Designing the user experience
    • Driving data mining from the Webhouse
    • Creating an international data Webhouse
    • Data Webhouse security
    • Scaling the Webhouse
    • Managing the Webhouse project
    • The future of Webhousing
  • Date de parution : 01/01/2000
  • Editeur : Wiley
  • ISBN : 0-471-37680-9
  • EAN : 9780471376804
  • Présentation : Broché
  • Nb. de pages : 401 pages
  • Poids : 0.72 Kg
  • Dimensions : 19,0 cm × 23,5 cm × 2,3 cm
Ralph Kimball, PhD, has been a leading visionary in the data warehouse industry since 1982 and is one of today's most well-known speakers, consultants, and teachers. He writes the "Webhouse Architect" column for Intelligent Enterprise magazine and is the author of the best-selling books The Data Warehouse Toolkit and The Data Warehouse Lifecycle Toolkit (both from Wiley). Richard Merz is Director of Engineering for the WebCom division of Verio, the world's largest Web hosting company. He has a strong hands-on background in data warehouse architecture and applications, and has been managing the development of Web and e-commerce software for the past five years.

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