The cambridge handbook of Consumer Psychology - Grand Format

Edition en anglais

Note moyenne 
Michael I Norton et Derek D Rucker - The cambridge handbook of Consumer Psychology.
Why do consumers make the purchases they do, and which ones make them truly happy ? Why are consumers willing to spend huge sums of money to appear high... Lire la suite
39,40 € Neuf
Expédié sous 9 à 14 jours
Livré chez vous entre le 19 mars et le 24 mars
En librairie

Résumé

Why do consumers make the purchases they do, and which ones make them truly happy ? Why are consumers willing to spend huge sums of money to appear high status ? This handbook addresses these key questions and many more. It provides a comprehensive overview of consumer psychology, examining cutting-edge research at the individual, interpersonal, and societal levels. Leading scholars summarize past and current findings and consider future lines of inquiry to deepen our understanding of the psychology behind consumers' decision making, their interactions with other consumers, and the effects of societal factors on consumption.
The Cambridge Handbook of Consumer Psychology will act as a valuable guide for faculty as well as graduate and undergraduate students in psychology, marketing, management, sociology, and anthropology.

Caractéristiques

Avis libraires et clients

À propos des auteurs

Michael I. Norton is a Professor of Business Administration in the Marketing Unit at Harvard Business School. He is the coauthor, with Elizabeth Dunn, of Happy Money : The Science of Smarter Spending (2013). Derek D. Rucker is the Sandy and Morton Goldman Professor of Entrepreneurial Studies in Marketing at Northwestern University's Kellogg School of Management. His articles have appeared in numerous publications, including the Journal of Personality and Social Psychology, the Journal of Consumer Research, the Journal of Marketing Research, and the Journal of Consumer Psychology.
Cait Lamberron is an Associate Professor and Fryrear Faculty Fellow in Marketing at the Katz Graduate School of Business at the University of Pittsburgh. Her work has been published in the Journal of Consumer Research, the Journal of Consumer Psychology, the Journal of Marketing Research, the Journal of Marketing, and the Journal of Public Policy and Marketing.

Les clients ont également aimé

Derniers produits consultés

Decitre utilise des cookies pour vous offrir le meilleur service possible. En continuant votre navigation, vous en acceptez l'utilisation. En savoir plus OK
39,40 €