Brenda Kienan, a principal with " Tauber Kienan Associates ", works with companies to focus their online strategies and develop and execute their e-commerce Web sites. She's written 11 books about computers and the Internet, along with feature articles for CNET and Web Review. In addition to consulting and writing, Brenda shares her Internet business expertise as a speaker and instructor on Web site management and content development topics.
Small Business Solutions E-Commerce
Par :Formats :
- Nombre de pages380
- PrésentationBroché
- Poids0.835 kg
- Dimensions19,0 cm × 23,5 cm × 3,0 cm
- ISBN0-7356-0846-6
- EAN9780735608467
- Date de parution01/04/2000
- ÉditeurMicrosoft Press
Résumé
Grow your online business. Grow your business on line. What are the keys to a winning e-commerce site ? If you're an entrepreneur launching a new venture, or you're expanding your brick-and-mortar business to the Web, this book can help you make the right decisions to compete-and prosper-in the digital marketplace. " Small business solutions for e-commerce " packs the expert guidance you need to build and run a small-business dot-com using Microsoft technologies and services. It's a business guide-not a technical reference-but you'll get conversant enough in the technology to be able to choose the right tools and vendors to support your initiatives. Discover how to : plan and build your site-organizing the structure, content, "front end" and "back end". Understand what kinds of operations require a database and transaction processing system. Know what questions to ask a Web developer before you hire one. Apply the online brand-building strategies that create a positive, customer-focused identity for your company, products, and services. Protect your Web content through trademarks, copyrights, and licensing. Get tips for building a "sticky" site that attracts traffic and keeps customers coming back. Budget and allocate resources for ongoing site maintenance. Understand why good customer service is even more critical on the Web-and learn the metrics for measuring your site's success.