Savoir flair. SFX: The Little Magazine that Could (and Did)

Launched in 2009 in the middle of a global recession, the Middle East's first online magazine, Savoir Flair, was ahead of its time. Predicated on the idea that the digital landscape would soon overtake the analog, Savoir Flair quickly became the most trusted online authority on fashion, beauty, culture, and lifestyle in the region. Created by women and for women - and led by the Middle East's youngest Publisher and Editor-in-Chief Haleh Nia - Savoir Flair became the vanguard in luxury storytelling and the market's go-to source for fashion exclusives, in-depth op-eds, and of course, stunning editorials.