Wang Shaogiang is Professor at the Guangzhou Academy of Fine Arts (China) and Doctoral Supervisor at the College of Arts and Humanities of the Macau University of Science and Technology. He is a prolific editor whose titles focus on design, art and life. He is also Editor of Design 360° magazine and Asia-Pacific Design yearbook. He has been invited to lecture at numerous universities, design academies and organizations, and he has been a jury member for China's most prestigious design and illustration awards.
Responsive Logos. Designing for the Digital World
Par :Formats :
- Nombre de pages240
- FormatBeau Livre
- PrésentationBroché
- Poids1.45 kg
- Dimensions22,0 cm × 29,4 cm × 2,7 cm
- ISBN978-84-16851-90-4
- EAN9788416851904
- Date de parution15/11/2018
- ÉditeurPromopress
- PréfacierDavid Recchia
- PréfacierSteven Arnold
Résumé
In the field of branding logos have to be optimized for smart phones tablets, TVs, desktops and meet users' needs at the same time, with design variants for all types of physical and digital supports, in a trend known as responsive logos. This book features with detailed analysis examples to help designers make logos that are both useful and stylish in this digital era, through examples of brands with design variants for all types of physical and digital supports in addition to the responsive adaptation of the brand in diverse display formats.




