109,20 €
Reading YouTube. The Critical Viewers Guide
Par :Formats :
- Nombre de pages195
- ISBN978-1-4331-0980-5
- EAN9781433109805
- Date de parution01/07/2011
- CollectionDigital Formations
- ÉditeurPeter Lang
Résumé
How does one make sense of YouTube ? There is no reliable sample of videos on YouTube ; no easily identifiable way to determine its dominant themes ; no way to evaluate quality or impact ; no seminal literature. Through genre analysis and digital media criticism, this book presents an accessible, yet critical introduction to "reading" YouTube. The book identifies certain videos by genre – from The Phenom and The Short to The Morph and The Experiment – and provides a thumbnail textual analysis of the videos – from celebrity culture to identity politics – that make up each of these genres.
Each one starts with a brief summary/background followed by a theoretically informed mapping of the key issues. Designed primarily for classroom use, the book develops a conceptual language for students to use as they engage with the complex, interactive texts of YouTube and digital culture more generally.
Each one starts with a brief summary/background followed by a theoretically informed mapping of the key issues. Designed primarily for classroom use, the book develops a conceptual language for students to use as they engage with the complex, interactive texts of YouTube and digital culture more generally.
How does one make sense of YouTube ? There is no reliable sample of videos on YouTube ; no easily identifiable way to determine its dominant themes ; no way to evaluate quality or impact ; no seminal literature. Through genre analysis and digital media criticism, this book presents an accessible, yet critical introduction to "reading" YouTube. The book identifies certain videos by genre – from The Phenom and The Short to The Morph and The Experiment – and provides a thumbnail textual analysis of the videos – from celebrity culture to identity politics – that make up each of these genres.
Each one starts with a brief summary/background followed by a theoretically informed mapping of the key issues. Designed primarily for classroom use, the book develops a conceptual language for students to use as they engage with the complex, interactive texts of YouTube and digital culture more generally.
Each one starts with a brief summary/background followed by a theoretically informed mapping of the key issues. Designed primarily for classroom use, the book develops a conceptual language for students to use as they engage with the complex, interactive texts of YouTube and digital culture more generally.
