Psychologie des émotions
E-book
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Predictably Irrational. The Hidden Forces That Shape Our Decisions
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- Nombre de pages348
- PrésentationBroché
- FormatPoche
- Poids0.172 kg
- Dimensions10,3 cm × 17,0 cm × 3,2 cm
- ISBN978-0-06-201820-5
- EAN9780062018205
- Date de parution01/05/2010
- ÉditeurHarper
Résumé
When it comes to making decisions in our lives, we think we're making smart, rational choices. But are we ? In this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate.
Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable - making us predictably irrational.
Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable - making us predictably irrational.
When it comes to making decisions in our lives, we think we're making smart, rational choices. But are we ? In this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate.
Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable - making us predictably irrational.
Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable - making us predictably irrational.
