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Packaging Design
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- Nombre de pages240
- FormatBeau Livre
- PrésentationRelié
- Poids1.44 kg
- Dimensions22,1 cm × 29,3 cm × 2,9 cm
- ISBN978-3-03768-139-8
- EAN9783037681398
- Date de parution20/06/2013
- ÉditeurBraun Publishing
Résumé
Product packaging consists of much more than a functional container made of glass, cardboard, or plastic that encloses and protects the content - it is the product's face, its first contact to the consumer. Successful packaging design must therefore present a combination of shape color and composition that catches attention, represents the contents, and seduce the customer. An integral part of the product image, it becomes itself an identifying characteristic of a brand.
This book presents todays most attractive and innovative packaging solutions for solid and liquid products, as well as milestones, such as the sculptured Coca-Cola bottle, which have achieved cult status as design icons.
This book presents todays most attractive and innovative packaging solutions for solid and liquid products, as well as milestones, such as the sculptured Coca-Cola bottle, which have achieved cult status as design icons.